BGL Group launches FiftyLife
Today marks the launch of FiftyLife Guaranteed Over 50s life insurance, the latest new product from leading digital distributor BGL Group, owner of life insurance provider Beagle Street and price comparison website comparethemarket.com.
FiftyLife offers customers over 50 up to £10,000 of life insurance cover at lower prices than all other leading brands. Customers can buy policies quickly and easily, with no medical required, via a fully responsive website, or by telephone from UK-based customer service consultants based at the Group’s award-winning contact centres. 

FiftyLife aims to disrupt the traditional over 50s market by offering a simple, no-frills product with highly competitive pricing, that allows customers to secure cover in a matter of minutes. Its straightforward, user-friendly proposition has been designed in response to extensive customer research and is squarely targeted at customers’ core needs, offering standard, easy-to-buy cover to make it accessible to as many people as possible. 

The launch of FiftyLife is supported by a suite of live action TV adverts. 

Matthew Gledhill, Managing Director, FiftyLife, BGL Group, said:

“Once again we are challenging an existing marketplace by stripping out complexity and offering a simple, streamlined online journey but, crucially, backed up by friendly and reassuring customer service, with the ability to talk to a real person seven days a week. 

“We’ve designed FiftyLife as a low-cost, straight-talking service to offer peace of mind with no mountains of paperwork, medicals or middle men to get in the way.”

Visit the new FiftyLife website by clicking here

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