comparethemarket.com data experts lend their skills to charity in innovative virtual volunteering event
Data experts at comparethemarket.com used their company volunteering day to remotely donate time and expertise to six charities seeking to enhance their data skills. The Data4Good initiative, launched last year by the comparethemarket.com Data team, aims to help charities leverage data more effectively by offering both bespoke and general training.
As the pandemic meant a face-to-face event this year was out of the question, the comparethemarket.com team used online platform Remo, to create a virtual hotel complete with private tables for bespoke work, and a separate floor of tables (accessed by a virtual elevator) for the group sessions.
The team offered participants tailored training, as well as general sessions on data governance, all levels of Excel, Power BI, Google Analytics, market research and e-learning.
The charities involved in the event were:
• The Charlie Gard Foundation
• Kidney Research UK
• Winston’s Wish
• Sue Ryder
• Family Voice
Susanna Moan, Chief Data Officer at comparethemarket.com, said: “I’m incredibly proud of the team for all the planning and organisation that went into putting on this event and making it such a resounding success.
“We’ve had some amazing feedback from each of the charities we worked with who have been keen to tell us how useful they found this event, which is brilliant as it’s the reason we launched Data4Good – to support these charities by sharing the broad range of skills and expertise that exists within the data team and what it can enable them to do to drive donations. This is particularly important in a year when charities have struggled to maintain donor engagement due to the pandemic and with fundraising events being cancelled.
“Our relationship with these charities doesn’t stop here. We have detailed aftercare plans and will continue to work with them to help harness their new skills and go from strength to strength.”
Corinne Phillips, Data Officer, from UK childhood bereavement charity Winston’s Wish, said: “I was so impressed with how it was run as a virtual event and the hard work and energy that went into this. I feel like I got a little glimpse into the culture at comparethemarket.com, how much fun everyone had and of course how hard everyone would have worked to make it happen.”
Price comparison website, comparethemarket.com is part of BGL and the Group is actively looking for charities which would benefit from the professional skills of its 3,000 people. Skills on offer, beyond data, range from finance to IT, marketing, website design, project management and much more.
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