RAC and BGL Group extend strategic relationship
Next phase of the partnership will drive significant expansion of RAC customer footprint, with an ambition to exceed one million motor insurance customers.
BGL Group, a leading digital distributor of insurance and household financial services, has ended the first quarter of 2021 with the announcement of a new three-year extension of its RAC partnership across motor insurance and breakdown. The relationship in motor insurance began in 2008, with BGL helping the RAC to more than double the size of its motor insurance customer base. The breakdown relationship has also grown significantly.
The focus for the motor insurance partnership over the next three years is to facilitate the RAC’s continued investment in proprietary data, enabling the brand to better understand insurance risk and to work closely with underwriters to drive more competitive prices for customers. RAC and BGL have also renewed their roadside assistance relationship, allowing BGL partners and customers to benefit from the UK’s most innovative breakdown service.
Mark Townsend, Managing Director of BGL’s Motor and Home Insurance, said: “The RAC continues to be the standout motoring brand across the UK, with a loyal and growing customer base. The insurance industry as a whole is going through a period of change and therefore we are delighted to continue working with the RAC to help it realise its ambitions in the motor insurance arena. We are looking forward to placing a renewed focus on the RAC’s data and digital priorities, ensuring that customer needs remain central.”
Mark Godfrey, Managing Director of RAC Insurance and Financial Services, added: “Our partnership with BGL over the past 13 years has been extremely successful, with the strategic priorities of both organisations remaining aligned. Together, we are not afraid to push the boundaries for our customers, exploring new opportunities that ensure our services remain market-leading which is why our plans around pricing, data and tech innovation are set to deliver some exciting results and take us towards our ambition of exceeding one million car insurance customers.”
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