BGL announces new MD for BGL Life
Alistair Rose appointed to lead own brand and partner life insurance businesses
BGL Group, a leading digital distributor of insurance and household financial services, which owns brands including, and Beagle Street, is pleased to announce the appointment of Alistair Rose as Managing Director for its Life businesses, subject to regulatory approval.
Alistair will join BGL on 17 June from the AA where he is currently Consumer Membership Director. Prior to his time with the AA, Alistair spent seven years with Tesco, where he held a number of positions, including Customer Insight Director and International Telecoms Director. A commercial and marketing expert whose current remit includes development and delivery for product, pricing, marketing, sales, customer experience and analytics for the AA’s Consumer Roadside business, Alistair was previously a strategy consultant at Oliver Wyman, having graduated from Cambridge University with a BA in Mathematics.
BGL Life, which sits within the Group’s Insurance, Distribution and Outsourcing (IDO) division, offers a range of simple, straightforward digitally focused life insurance products via own brands Beagle Street, FiftyLife and Budget Insurance and in partnership with Virgin Money Life Insurance.
Peter Thompson, Chief Executive Officer, IDO, said: “I am delighted to welcome Alistair to the Group at such an exciting time for our Life business. Since the creation of Beagle Street in 2012, the business has grown to encapsulate multiple brands and there’s plenty more opportunity for us to build the portfolio further. Alistair’s significant experience of growing businesses and strong customer focus makes him an ideal fit for BGL Life.”
Speaking about joining BGL, Alistair said: “I’m very much looking forward to getting started with BGL’s Life business. The combination of developing own brands and working with partners presents a unique opportunity. It’s fantastic to be joining such a dedicated team which has already grown the business significantly and I can’t wait to see where we can take it next.”

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