Through our Spotlight Series, we delve into the minds of our colleagues to find out more about their roles, what motivates them, who inspires them and much more.
What originally attracted you to BGL Group?
Alongside the opportunity to work on some big brands at an early stage in my career, I was most attracted by the testimonies of previous graduates on the programme. The way in which they repeatedly underlined the trust put in you as a graduate and the opportunities for progression – this was exactly what I was looking for.
Tell us about your journey through BGL since you joined the Group
When I joined the scheme in September 2019, I worked in the Motor and Home team in our Insurance Distribution and Outsourcing (IDO) division for my first rotation: mainly working on the delivery of IDO’s organic media campaigns and all things Jaunt (BGL's first temporary insurance provider). In March 2020, I went ‘over the road’ to comparethemarket.com into the planning and communications team, where I supported in our media planning across TV, AV, Digital and outdoor advertising, working on projects like Meerkat Music Act I and II. Most recently, in September 2020, I rotated into my current role in the Pay-Per-Click (PPC) team at comparethemarket.com, working in data analysis, forecasting and reporting to maximise PPC revenues and profit margins.
Tell us about your role as a Marketing Graduate
As you can guess from my previous answer, the marketing graduate role is pretty diverse and changes every six months! You can be doing anything from helping to create mass-marketing campaigns with Aleks and Sergei, to optimising one of our brands’ websites to help consumer comprehension, or even forecasting product performance to maximise profit margins.
Tell us something not many people know about you
If I didn’t work in marketing, I would’ve tried to become a professional footballer (wouldn’t we all). I’m freakishly tall so was a goalkeeper for the youth team of my hometown club, Oxford United FC, until I gave it up to go to university. I’m not sure I was good enough anyway, so happy to take Aleks and Sergei as teammates now.
2020 Highlights and lowlights?
Having to cancel plans to do some travelling in Mexico due to COVID was definitely a lowlight. My highlight was working on Meerkat Music – I remember watching the Take That gig in the garden with my family when we had that hot spell in early summer. Being able to say I played some (admittedly small) part in that was a nice feeling. Especially as it felt like we, as a brand, were part of a real “moment” for lots of people in a really tough time.
Biggest thing you’ve learnt so far?
Ask questions! At the start of the graduate scheme, I think I felt as though asking questions was some sort of admission of failure. I now know that actually, most of the time, it’s the best way to learn and most people are always more than happy to help.
What was the best marketing campaigns you saw during lockdown?
I always think KFC’s marketing is great and especially liked their “It’s Finger Lickin’ Good” campaign. I loved the way they played on the whole sanitisation message in a funny way, moving away from exploiting the COVID-situation with sad piano music, which I think we’ve all had enough of from brands.
Who inspires you?
Within BGL, I get inspired by the achievements of our former graduates: somebody like Alice Duggan, for example, who led on the incredible execution of the Meerkat Music gigs and did so with great kindness and patience. It’s inspiring to see the achievements of people who were once in my position as it offers a clear pathway. Outside of BGL – sticking on the football theme – it would have to be former Arsenal manager, Arsène Wenger. As well as revolutionising his chosen field, Wenger inspires in terms of his wider perspectives on the world, showing humanity, compassion and kindness.
Interested in joining BGL? Take a look at our current vacancies