Senior Marketing Executive, CRM Planning

Competitive Salary

comparethemarket.com

Full-time
Peterborough
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What’s the challenge?

Compare the Market CRM team are looking for a Senior Marketing Executive to drive the ongoing performance of our CRM channel and implement tactical plans for improvement.

You’ll work alongside several teams across the business to bring new or optimised initiatives to our customers, driving the ongoing optimisation of customer lifecycles through customer insight. You’ll work closely with our Marketing Comms team to manage relationships from a planning perspective with our product teams. Being part of and contributing to the broader Data, Insights and Customer Marketing teams with the focus of striving for solutions to improving outcomes for our customers.

A key part of your role will be in the recognition of opportunities and challenges that need to be overcome to drive performance. You’ll develop fit for purpose reporting that will provide clarity on the channels performance amongst all key stakeholders, and support this with clear and accurate spend planning and reporting. Meaning you’ll be best placed to support the guidance of the teams’ focus, ensuring it is on the right areas to drive business and customer value.

What will it take to be successful?

As a performance driven and customer focused individual, you will also be able to demonstrate:

• An analytical mindset - you’ll have the ability to interpret insights into clear action plans to improve performance
• The ability to work with complex data sets and distill the key information
• Good stakeholder management skills as you’ll need to build strong working relationships cross functionally
• Your time management, prioritisation and organisational skills are key
• Experience in communicating data analysis to a varied audience
• A keenness for staying at the forefront of market-wide CRM and technology developments

Why choose us?

You’ll have heard of Compare the Market and the meerkats no doubt – we’re one of the UK’s most loved brands and regularly produce award winning creative. We’re a diverse and talented team of passionate professionals and the opportunities to develop and grow are unrivaled. You’ll be part of something special – helping to keep our customers lives simples.

About BGL

Founded in 1992, the BGL Group has grown significantly in size and capability. From 30 to 3,000 people globally we are a leading digital distributor of insurance and household financial services.

We’re growing and we are home to such brands as; Les Furets, Compare the Market, Beagle Street, , Budget Insurance and Dial Direct. We are trusted by more than 10million customers in the UK alone, with this foundational success we continually grow and invest in our people and their ideas. We enjoy what we do and we have fun doing it!

Diversity and Inclusion

We're a diverse community of dedicated, innovative and talented professionals. With an inclusive and open workplace, we encourage our people to create and share ideas – supporting their growth and celebrating their uniqueness.

Flexible working

We understand the importance of achieving a healthy lifestyle balance, whether it’s working remotely or flexibly we have an environment where people are empowered to embrace flexible working in a way that works for them and for the business.

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