Senior Marketing Effectiveness Manager

Competitive Salary

comparethemarket.com

Full-time
Peterborough
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What’s the challenge?

The challenge, should you choose to accept it, is to accelerate Compare the Market’s brand growth and drive effectiveness of all brand marketing activity, using insights to inform future plans and strategies to lead initiatives to achieve business objectives and meet consumer needs.
In this role you’ll work with multiple agencies, internal teams and a range of stakeholders, leverage insight and information from across the business to continuously evolve our communications and media strategy.

You’ll use your best in class analytical skills and problem-solving abilities to understand complex problems and business challenges, create action plans to capitalise on opportunities (or mitigate challenges) across paid, earned and owned media, working with a range of colleagues across the business to deliver against these.

In addition to this you’ll be a key driver of creative excellence and media effectiveness plans across an increasingly sophisticated communications model, ensuring that we leverage our consumer propositions to maximum effect.

This is a key role in the Comms and Campaign Planning function and, in addition to campaign planning team, important stakeholders will include our commercial finance, central planning and data & insight teams, as well as a number of external agencies.

What will it take to be successful?

With your background in strategic planning and brand media, you will be comfortable being responsible for the governance of multi-million pound budgets and also acting as a key point of contact for a range of stakeholders.

You will also be able to demonstrate:

• An analytical capability and deep knowledge and understanding of the principles and practices of marketing effectiveness
• An ability to develop and manage a best in class effectiveness programme using appropriate analytical techniques
• Responsibility for the governance of budgets into the tens of millions
• Experience creating and delivering strategically aligned media plans
• How you have used key drivers of brand growth to influence activation plans
• Engagement with senior level executives in a small to mid-sized organisation
• A positive can-do attitude and be highly resilient.

Why choose us?

You might already know us - we're the ones with the Meerkats! Compare the Market has helped revolutionise the insurance market and we have been growing rapidly since starting in 2006.

About BGL

Founded in 1992, the BGL Group has grown significantly in size and capability. From 30 to 3,000 people globally we are a leading digital distributor of insurance and household financial services.
We’re growing and we are home to such brands as; Les Furets, Compare the Market, Beagle Street, Junction, Budget Insurance and Dial Direct. We are trusted by more than 10million customers in the UK alone, with this foundational success we continually grow and invest in our people and their ideas. We enjoy what we do and we have fun doing it!

Diversity and Inclusion

We're a diverse community of dedicated, innovative and talented professionals. With an inclusive and open workplace, we encourage our people to create and share ideas – supporting their growth and celebrating their uniqueness.

Flexible working

We understand the importance of achieving a healthy lifestyle balance, whether it’s working remotely or flexibly we have an environment where people are empowered to embrace flexible working in a way that works for them and for the business.

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