Senior Manager (Marketing)

Competitive Salary

BGL Life

Full-time
Peterborough
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Senior Manager – Marketing Planning & Performance

 

BGL Life have a fantastic new opportunity for a Senior Manager within Marketing Planning & Performance to join their dedicated, digital orientated team. The purpose of this role is to create and deliver effective integrated media plans to achieve both marketing and business objectives to include PPC, SEO, affiliates, social and ATL media. Heading up an internal digital team you will need to have a flair for both people management and strategic thinking when it comes to increasing brand exposure.

 

As the Senior Manager in Marketing Planning & Performance you will work closely with the business to deliver effective, multi-channel marketing campaigns which are aligned with our profit target for the brand. You will contribute to the development of our media strategy and provide strategic insight into all decision making across the marketing team. Within your role you will support the Associate Director of Marketing in providing significant contribution to business performance and analyse this activity to understand the impact that BGL Life’s marketing spend has on bottom line ROI.

 

Throughout your role the relationships you build with both internal stakeholders and external partners will prove invaluable to the team’s success. Through interaction with BGL’s internal departments you will ensure that all marketing activities are aligned with broader business plans and, on an external basis, you will manage our Media agencies to extract maximum value from media buying and delivery across all channels. As an expert in your field your team will look to you for guidance, coaching and advice on complex/important pieces of work. It will also be your responsibility to ensure that your team remains motivated and effective in their daily work.

 

In order to keep one step ahead of the curve you will need to keep a close eye on competitor and non-competitor’s media activity, adjusting plans with industry changes and ensuring that all marketing activity is in accordance with FCA requirements. Where improvements can be made you will advise on developing and testing new strategies that drive customer acquisition.

 

What will it take?

 
  • Experience of managing multi-channel plans within a fast-moving environment
  • Strong digital marketing experience
  • TV planning experience
  • Experienced in Marketing Technology Stacks including DMP, Google Tech Stack (DBM, Adwords, GA360 Suite), attribution, tag management
  • Experience leading agency relationships
  • Experience of managing teams
 
About Us

Founded in 1992, the BGL Group has grown significantly in size and capability. From 30 to 3,000 people, we are a leading digital distributor of insurance and household financial services. We have reached 10 million customers through brands including comparethemarket.com, LesFurets.com, BGL Life, Budget Insurance & Dial Direct, as well as our partnerships business which provides insurance for some of the UK’s leading high street brands. We make a difference for our customers, colleagues and communities by working, growing and winning together. We enjoy what we do and have fun doing it!

 

Flexible Working

We understand the importance of achieving a healthy lifestyle balance, whether it’s working remotely or flexibly we have an environment where people are empowered to embrace flexible working in a way that works for them and for the business. 

 

Diversity and Inclusion

We're a diverse community of dedicated, innovative and talented professionals. With an inclusive and open workplace, we encourage our people to create and share ideas – supporting their growth and celebrating their uniqueness.

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