Senior Executive CRM Operations

Competitive Salary

Applications in by 22 February 2018
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BGL Group, home of!

As a Senior CRM Executive for, you will deliver creative and hyper relevant customer communications – championing the end customer at all times, and ensuring best in class CRM experiences.

A market leading brand, Compare the Market is relentless in its ambitions to make saving money easy and rewarding for our customers. We work with the best people and industry leading brands to ensure that we keep things simple. We’re one of the nation’s favourite brands - thanks to an extensive range of products, excellent customer experience and of course, a little help from Aleksandr Orlov and his meerkat friends.

Joining a high performing CRM team, you’ll be strongly supported in your development and encouraged to play a vital role in the success of our customer marketing programme, seeking new opportunities to creatively enhance our campaigns to achieve further success in customer delivery.

We are ambitious and need our CRM team to be the same, working collaboratively with our Brand, Digital and Product teams to deliver second-to-none customer communications. Whether you’re processing a data brief with our wider CRM team, or building out a wider campaign for a customer rewards initiative you will add value through your methodical approach and willingness to learn and deliver for CRM.

What will you be responsible for as a Senior CRM Executive?

Reporting into the CRM Campaign Manager, you will support the delivery and development of campaign build experiences.

-          Work across functions to deliver customer communications across all touchpoints, developing your build skills to work with Data Scientists and data insights to deliver relevant omni-channel communications.

-          Build email elements within the campaign management tool (RedPoint) and develop skills to build complex audience selections and create personalised campaigns.

-          Edit existing HTML templates updating the copy and imagery according to relevance.

-          Monitor and highlight key campaign engagement performance insights.

-          Liaise with our wider CRM team to seek new opportunities and improvements to the customer marketing programme that will drive business metrics.

What will it take to be successful?

-          Excellent verbal and written communication skills, with an ability to tailor tone/content in order to confidently create our customer communications.

-          Prior experience useful but not essential in a busy and demanding role, being able to demonstrate an ability to prioritise according to business needs.

-          A proactive and adaptable nature with great timekeeping skills.

-          Photoshop or graphic design skills would be advantageous, but a real willingness to learn and develop is key.

-          An ability to interpret data or previous experience in date role useful.

We never stand still…

Founded in 1992, the BGL Group has grown significantly in size and capability. From 30 to 3,000 people globally we are a leading digital distributor of insurance and household financial services.

We’re growing and we are home to such brands as; Les Furets, CompareTheMarket, Beagle Street, Junction, Budget Insurance and Dial Direct. We are trusted by more than 10million customers in the UK alone, with this foundational success we continually grow and invest in our people and their ideas. We enjoy what we do and we have fun doing it!

We grow because we are…

We are AMBITIOUS. We’re obsessed with delivering for our customers. We’re relentless in driving exceptional standards. We act boldly and take personal accountability.

We are CREATIVE. We think differently and disrupt markets to benefit consumers. We use technology to innovate. We try new things, fail fast and apply our learning's.

We are AUTHENTIC. We’re open, transparent and build trust. We challenge positively. We enjoy what we do and have fun doing it.

We are UNITED. We’re one BGL. We respect, encourage and care for each other. We work, grow and win together.

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