Senior Digital Planning Manager

Competitive Salary

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Senior Digital Planning Manager

An exciting opportunity has become available for a Senior Digital Planning Manager to join our division. You will support the development and implementation of digital plans that fulfil both short-term and long-term business objectives with a focus on App and CRM KPIs.

As the Senior Digital Planning Manager, you will brief agency to support on CRM, App and vertical plans, ensuring tactical and strategic plans are in place. Working alongside Google, Facebook and other key partners, you will develop a more mature digital ecosystem and identify new channel opportunities. Collaborating with various teams, you will work with channel teams to seek out opportunities to drive ROMI across the digital ecosystem, as well as work alongside CRM, vertical and UX teams to enhance the customer journey and drive profitability.

You will seek out ways across digital channels to identify and maximise commercial opportunities, driving APH and customers into our ecosystem, creating profit and customer retention. Alongside this, you will work with the commercial finance and data teams to report on performance of digital plans, assessing the success of new strategies.

What will it take?

  • Planning experience in the development and implementation of digital marketing strategies to drive acquisition and grow value from existing customer base
  • Experience in leading multi-channel, multi-product plans within a fast-moving and entrepreneurial environment
  • Experience in CRM and App digital marketing plans – specifically on Facebook, Google UAC and Display
  • Experience in the development of life time value and customer based digital marketing plans
  • Experience of managing significant online media budgets to the value of £50m
  • Broad knowledge in Marketing Technology Stacks, including DMP (Bluekai), Google Bidding (DBM, Adwords), Attribution Models, Tag Management Systems etc.


About Us

Founded in 1992, the BGL Group has grown significantly in size and capability. From 30 to 3,000 people, we are a leading digital distributor of insurance and household financial services. We have reached 9.5 million customers through brands including,, Beagle Street, Budget Insurance & Dial Direct. We make a difference for our customers, colleagues and communities by working, growing and winning together. We enjoy what we do and have fun doing it!


Diversity and Inclusion

We're a diverse community of dedicated, innovative and talented professionals. With an inclusive and open workplace, we encourage our people to create and share ideas – supporting their growth and celebrating their uniqueness.

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