Senior CRM Planning Manager

Competitive Salary

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BGL Group, home of Compare the Market  


As a Senior Manager, CRM Planning, you will build and evolve the CRM plan to increase customer retention and loyalty, delivering sustained business growth.


In this role you will be responsible for ensuring the right activity is in place to cost-effectively deliver against business objectives, working with the data insight team to define and leverage the customer insights roadmap, and the customer communications team to shape and develop audience test and learn plans across all direct channels and touchpoints.

Here at the BGL group we are passionate about people challenging themselves; building on their success and growing with us. This role gives you the opportunity to work alongside the Digital Media and ATL planning teams to develop a coherent Marketing plan, injecting a solid understanding of customer insights and behaviours to shape and develop the CRM Planning processes.

Reporting to the Associate Director – CRM for the Compare the Market Marketing team, you will support CRM agencies and partners to ensure maximum value from CRM activity and lead a team to develop the planning of CRM programs and campaigns. You will challenge the accepted ways of working and gain feedback to improve performance and quality.

What will it take to be successful as Senior Manager, CRM Planning? 

       Senior CRM Planning experience within a fast-paced and entrepreneurial environment, using customer insights and channel knowledge to develop coherent CRM plans

       Proven ability to effectively balance customer, product and campaign requirements to deliver against macro business goals

       Experience in the development of a test and learn plan to evolve customer communications

       Experience of working with large budgets and data sets

       Proven ability to balance short and long-term objectives to deliver sustained business growth

Why choose us? 


You might already know us - we're the ones with the Meerkats! Compare the Market has helped revolutionise the insurance market and have been growing rapidly since starting in 2006. Variety is the spice of life and we are inspired to experience different parts of the business via different projects, teams or products: there are no barriers! Everyone has a voice and everybody has the opportunity to make an impact that touches thousands of customers. Perhaps most importantly, you will have the chance to work with some outstanding people in a fun and thriving environment.  

To learn more about what it’s like to work at comparethemarket visit  


We grow because we are…  

We are AMBITIOUS. We’re obsessed with delivering for our customers. We’re relentless in driving exceptional standards. We act boldly and take personal accountability. 
We are CREATIVE. We think differently and disrupt markets to benefit consumers. We use technology to innovate. We try new things, fail fast and apply our learning's. 
We are AUTHENTIC. We’re open, transparent and build trust. We challenge positively. We enjoy what we do and have fun doing it. 
We are UNITED. We’re one BGL. We respect, encourage and care for each other. We work, grow and win together.  

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