Digital Analytics Technical Lead

Competitive Salary

comparethemarket.com

Full-time
Peterborough
Applications in by 31 January 2021
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This is a fantastic opportunity to join Compare the Market as a Digital Analytics Technical Lead. You’ll provide technical ownership for the Digital Analytics technologies enabling cutting-edge Digital Marketing and Analytics and personalised experiences for our customers. 

Keeping abreast of Digital Analytics technologies and having experience using industry leading tech stack (e.g. Adobe, Tealium, Google 360 / GA4 and Salesforce) will be key to this role, ensuring we keep pace with the evolving business needs. You’ll be working with Architects and Technical Leads to define the best solutions for our Digital Analytics and tagging. You will be driving improvements in quality, automation and usage making sure the Digital Analytic technologies are working for us.  You’ll be a technical mentor providing leadership and support to the Digital Analytics Team.

Working with technical and non-technical people you’ll be building relationships and engaging with people across the business. This will include our Marketing, Product and Insight teams to understand future roadmaps and ensure solutions meet the business requirements. Tech teams will work with you to define tagging standards, alerting and best practice and you will lead the approach to build automated testing and alerting. 

What will it take? 
•    Expert knowledge of Digital Analytics (Adobe Analytics, Tealium, Google Analytics and/or other relevant tools / platforms)
•    Demonstrable experience of implementing and providing ongoing maintenance of Digital Analytics technologies
•    Experience of Tag Management technologies
•    Experience with JavaScript (from tagging and tracking perspective)
•    Good understanding of data relationships across platforms for data alignment and accuracy
•    Excellent communicator with experience of interfacing between business and technical teams 
•    Awareness of Digital/ AdTech disciplines including SEO, PPC and Display
•    Strong analytical and problem-solving skills

Why choose us?
You might already know us - we're the ones with the Meerkats! Compare the Market has helped revolutionise the insurance market and we have been growing rapidly since starting in 2006.

We are on a mission to transform the comparison industry, moving beyond endless forms and generic search results, to a highly personalised, service-led experience. In order to do so, we recognise that we need to consistently deliver seamless, personalised customer experiences through a connected data and technology ecosystem.

About BGL
Founded in 1992, the BGL Group has grown significantly in size and capability. From 30 to 3,000 people globally we are a leading digital distributor of insurance and household financial services.

We’re growing, and we are home to such brands as; Les Furets, Beagle Street, Junction, Budget Insurance and Dial Direct. We are trusted by more than 10million customers in the UK alone, with this foundational success we continually grow and invest in our people and their ideas.

We enjoy what we do, and we have fun doing it!

Diversity and Inclusion
We're a diverse community of dedicated, innovative and talented professionals. With an inclusive and open workplace, we encourage our people to create and share ideas – supporting their growth and celebrating their uniqueness.

Flexible working
We understand the importance of achieving a healthy lifestyle balance, whether it’s working remotely or flexibly we have an environment where people are empowered to embrace flexible working in a way that works for them and for the business.
 

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