Digital Analytics – Senior Implementation Engineer (GA360)

Competitive Salary

comparethemarket.com

Full-time
Peterborough
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This is an amazing opportunity to join one of the UK’s best-known brands, as a Senior Implementation Engineer in the Digital Analytics team at comparethemarket.com. Reporting to the Digital Analytics, Technical Lead you will be responsible for managing our Google Analytics 360 implementation across 36 products and services. In this role you will sit within the newly formed Digital Analytics team in a hands-on, highly technical capacity using Google Analytics 360, Celebrus Customer Data Platform, Tealium IQ & EventStream, jQuery and JavaScript to deliver a best-in-class digital analytics service/tool-set and data-layer to support and enhance the decision-making capabilities of the entire business.
What will it take to be successful as a Senior Implementation Engineer?
A deep technical knowledge and understanding of the configuration and deployment of Google Analytics 360. Responsibilities will include setting up accounts, properties and views, filters, custom content and channel groupings, custom dimensions, metrics and calculated metrics, creating segments and conversion goals across all of comparethemarket.com’s products and services
Experience of tag auditing and validation systems (e.g. ObservePoint Web/AppAssurance) and experience of writing technical tagging specifications for websites and mobile apps, with implementing and configuring them, particularly for single page applications (e.g. React and Angular)
Knowledge of current marketing and analytics technology (e.g. DMP, CDP, remarketing and programmatic) as well as experience with Google Analytics integrations with DoubleClick and AdWords
Knowledge of digital marketing channels such as in the SEM (Search Engine Marketing)/PPC (Pay Per Click) and SEO (Search Engine Optimisation) strategies and experience of measure success of campaigns/efforts
Knowledge of web and software development concepts (JavaScript, HTML, experience with APIs)
Communication will be key; having the ability to interact with all levels of end-users and technical resources. You will have the customer at the heart of your decision making process, connecting commercial goals with service needs
A passion for learning; there will be the opportunity to cross train on other Digital and Marketing technologies

About Us
You might already know us - we're the ones with the Meerkats! Compare The Market has helped revolutionise the insurance market and have been expanding rapidly since starting in 2006. We are encouraged to experience different parts of the business via different projects, teams and products… There are no barriers! Everyone has a voice and everybody has the opportunity to make an impact that touches thousands of customers. At Compare The Market we are all about making life ‘simples’.

BGL Group have reached 9.5 million customers through brands including CompareTheMarket.com, LesFurets.com, Beagle Street, Budget Insurance & Dial Direct. We make a different for our customers, colleagues and communities by working, growing and winning together. We enjoy what we do and have fun doing it!

We grow because we are…
AMBITIOUS - We’re obsessive about delivering good outcomes for our customers. We’re relentless in driving exceptional standards. We act boldly and take personal accountability.
CREATIVE - We think differently and disrupt markets to benefit customers. We use technology to innovate. We try new things, fail fast and apply our learnings.
AUTHENTIC - We’re open, transparent and build trust. We challenge positively. We enjoy what we do and have fun doing it.
UNITED - We’re one BGL. We respect, encourage and care for each other. We work, grow and win together

Diversity and Inclusion
We're an exceptionally diverse community of dedicated, innovative and talented professionals. With an inclusive and open workplace, we encourage our people to create and share ideas – supporting their growth and celebrating their uniqueness. We're proud to be an equal opportunity employer and stand firmly against discrimination of any kind.

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