CRM Campaign Manager

Competitive Salary

Open to Flexibility
Applications in by 23 October 2021
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What’s the challenge?

Working in the CXM team, you’ll drive best in class CRM through operational excellence, whilst championing the customer. You will be managing new and existing complex workflows across multiple segments and audiences, whilst reducing the risk of incidents through build review processes and deliver creative thinking and thought leadership on Salesforce features and execution to increase efficiency and effectiveness of the CRM campaigns.

Key Responsabilties 

Deliver best in class experiences to customers across channels (specifically email and app)
Build and maintain complex journeys using SFMC
Bring a test & learn and data driven approach to customer experiences
Work with data insights to measure, test and optimise journeys
Maintain operational excellence ensuring 100% accuracy
Create CRM campaign data briefs.
Work with data selections to build complex data flows.
Work with data insights to optimise campaigns i.e. delivering propensity models.
Complete build reviews and UAT data testing.
Work with our agency to ensure templates and dynamic components are optimised and fit for purpose.
Challenge accepted standards and the way we work.
Contribute to the evolving culture of innovation, enthusiasm and passion.

Skills & Experience 

Email marketing experience using Salesforce Marketing cloud.
Understanding of HTML.
Understanding of the technical delivery of campaign across broader marketing channels (DM, SMS, App, PPC).
Excellent attention to detail and comfortable managing multiple priorities.
*Please note internally this role is known as CXM Operations manager
Nice to have 
SQL experience beneficial
Financial service and insurance or regulated environment industry knowledge advantageous

Why choose us?

You’ll have heard of Compare the Market and the meerkats no doubt – we’re one of the UK’s most loved brands and regularly produce award winning creative. We’re a diverse and talented team of passionate professionals and the opportunities to develop and grow are unrivalled. You’ll be part of something special – helping to keep our customers lives simples.

About BGL

Founded in 1992, the BGL Group has grown significantly in size and capability. From 30 to 3,000 people globally we are a leading digital distributor of insurance and household financial services.

We’re growing and we are home to such brands as; Les Furets, Compare the Market, Beagle Street, Budget Insurance and Dial Direct. We are trusted by more than 10million customers in the UK alone, with this foundational success we continually grow and invest in our people and their ideas. We enjoy what we do, and we have fun doing it!

Diversity and Inclusion

We're a diverse community of dedicated, innovative and talented professionals. With an inclusive and open workplace, we encourage our people to create and share ideas – supporting their growth and celebrating their uniqueness. We are committed to offering equal chances to you throughout our application process, so if you require any special adjustments to be made please let us know. We’ll work with you to make any appropriate arrangements. 

Flexible working

We understand the importance of achieving a healthy lifestyle balance, whether it’s working remotely or flexibly we have an environment where people are empowered to embrace flexible working in a way that works for them and for the business. We’re open to flexibility and would welcome a discussion around what this might look like for you.



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