CRM Planning Manager
Here at comparethemarket.com we’re looking for a
pro-active commercially astute CRM Planning Manager to shape and evolve our CRM
plan, and ensure we deliver on our customer and commercial objectives.
As part of a dedicated CRM team you’ll be responsible for creating robust CRM planning recommendations to drive performance based on solid
insight and learning.
You’ll be someone that’s passionate about the customer journey and
experienced in working with multiple
sources of data and insight. You’ll be
able to distil the key information in order to pinpoint key revenue
driving opportunities and develop macro test and learn recommendations to deliver
and evaluate performance. You’ll get a buzz out of being at the forefront of customer centric CRM and technology developments,
supporting development of the CRM strategy to meet business objectives. Working
closely with the insights team you will use your analytical skills to dig into
campaign performance, evaluate our customer lifecycle activity, and forecast
return on investment decisions whilst supporting and championing the team’s
knowledge of results and customer trends.
What will it take?
- Having previous CRM
specific analytical experience, you’ll have exceptional communication skills in
order to present complex data analysis to various audiences and stakeholders.
- Furthermore, your
ability to influence and guide will drive your success as you distill the
insight across the team and wider stakeholders, spotting opportunities and
providing prioritisation into development to drive customer value.
- You’ll have the
confidence to challenge accepted ways of working, using your previous digital
and channel experience to improve the performance of the team and CTM’s
- You’ll need to have a
full understanding and be able to contribute to the full CRM landscape and this
would include App, onsite, email, DM, PPC, display and social.
Founded in 1992,
the BGL Group has grown significantly in size and capability. From 30 to 3,000
people, we are a leading digital distributor of insurance and household
financial services. We have reached 9.5 million customers through brands
including CompareTheMarket.com, LesFurets.com, Beagle Street, Budget Insurance
& Dial Direct. We make a difference for our customers, colleagues and
communities by working, growing and winning together. We enjoy what we do and
have fun doing it!
We're a diverse
community of dedicated, innovative and talented professionals. With an
inclusive and open workplace, we encourage our people to create and share ideas
– supporting their growth and celebrating their uniqueness.