CRM Operations Manager

Competitive Salary

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CRM Operations Manager


An opportunity has arisen for a proactive and collaborative CRM Operations Manager to join at the BGL Group. Driving the best in class CRM strategy through operational excellence, you will ensure top campaign delivery for our customers.


As the CRM Operations Manager, you will collaborate with the data insights team to optimise campaign strategies, i.e. delivering propensity models. You will also work with our agency to ensure templates and dynamic components are fully optimised and fit for purpose. Maintaining operational excellence, you will ensure 100% accuracy of delivery and challenge currently accepted standards, to continuously improvement campaigns.


By contributing to the development of headline marketing campaigns, you will help to evolve the culture of innovation, enthusiasm and passion within the division.


What will it take?

  • CRM marketing experience using campaign tools such as Adobe, Salesforce or IBM
  • Email marketing experience using large ESP
  • Understanding of HTML and Microsoft SQL Server experience helpful
  • Campaign Management build experience in fast paced environment
  • Understanding of technical delivery of campaign across broader marketing channels (DM, SMS, App Push notifications)
  • Good communications and time management skills
  • Financial service and insurance or regulated environment industry knowledge would be advantageous but not essential

About Us

Founded in 1992, the BGL Group has grown significantly in size and capability. From 30 to 3,000 people, we are a leading digital distributor of insurance and household financial services. We have reached 9.5 million customers through brands including,, Beagle Street, Budget Insurance & Dial Direct. We make a difference for our customers, colleagues and communities by working, growing and winning together. We enjoy what we do and have fun doing it!


We understand the importance of achieving a healthy lifestyle balance, whether it’s working remotely or flexibly we have an environment where people are empowered to embrace flexible working in a way that works for them and for the business.


Diversity and Inclusion

We're a diverse community of dedicated, innovative and talented professionals. With an inclusive and open workplace, we encourage our people to create and share ideas – supporting their growth and celebrating their uniqueness. 

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