What’s the challenge?
Our investment in our marketing capability is significant. We have several objectives, including delivering our integrated marketing plan, ensuring our marketing effectiveness and volume targets, as well as embedding a best in class planning approach across our Rewards and Service campaign.
Lofty ambitions, and all in a fast paced and continuously evolving environment.
As a Brand Media Campaign Manager, you’ll develop and drive our media strategy to ensure that media is effectively planned, bought optimised and reported to achieve agreed objectives and KPIs. You’ll be accountable for developing campaign plans across all key channels (TV, AV, digital and OOH) and monitoring and reporting on the performance of these campaigns. You’ll be proactive in developing actionable plans to drive improvements in our media effectiveness.
What will it take to be successful?
- An experienced marketer with an analytical mind and a good grasp of planning, you will be able to demonstrate the following:
- Experience of delivering media and campaign plans across multiple channels and products
- Management of media campaign costs and the tracking of spend to ensure its within budget
- Ability to ensure media campaigns are delivered in line with campaign KPIs
- Proven ability to develop agency relationships
- Able to think strategically and optimise media planning to achieve maximum marketing effectiveness
Why choose us?
You’ll have heard of Compare the Market and the meerkats no doubt – we’re one of the UK’s most loved brands and regularly produce award winning creative. We’re a diverse and talented team of passionate professionals and the opportunities to develop and grow are unrivalled. You’ll be part of something special – helping to keep our customers lives simples.
Founded in 1992, the BGL Group has grown significantly in size and capability. From 30 to 3,000 people globally we are a leading digital distributor of insurance and household financial services.
We’re growing and we are home to such brands as; Les Furets, Compare the Market, Beagle Street, Budget Insurance and Dial Direct. We are trusted by more than 10million customers in the UK alone, with this foundational success we continually grow and invest in our people and their ideas. We enjoy what we do and we have fun doing it!
Diversity and Inclusion
We're a diverse community of dedicated, innovative and talented professionals. With an inclusive and open workplace, we encourage our people to create and share ideas – supporting their growth and celebrating their uniqueness.
We are committed to offering equal chances to you throughout our application process, so if you require any special adjustments to be made please let us know. We’ll work with you to make any appropriate arrangements.
We understand the importance of achieving a healthy lifestyle balance, whether it’s working remotely or flexibly we have an environment where people are empowered to embrace flexible working in a way that works for them and for the business.