BGL Group, home of comparethemarket.com
The Associate Director of Performance is a key hire for 2018 and will set the strategic direction for our digital and mobile media channels. Here at the BGL group we’re passionate about people challenging themselves and building on their success and growing with us. This individual will establish a best-in-class approach to each channel, as well as a coherent strategy to leverage the full channel mix to optimum effect. As the AD for Marketing Performance you will instill a culture of innovation, curiosity and collaboration, working closely with SEO, CRM, Data Insights and CX teams in particular to deliver leading experiences and results.
Compare The Market are on a mission to transform the comparison industry, moving beyond endless form filling and generic search results, to a highly personalised experience based on rich customer insight. In order to do so, we recognise the need to develop a connected digital marketing ecosystem that supports a data-driven approach to targeting across the full customer lifecycle.
We’re searching for someone with strong leadership skills and a proven track record of delivering significant value through the creative use of the full digital media mix. You should be motivated by the opportunity to shape the performance agenda for Compare The Market, working with blended teams to build an environment that enables long-term success. As a senior member of the business with multiple stakeholders, you will need to be able to express your ideas with clarity, confidence.
What will it take to be successful as an Associate Director- Marketing Performance?
Significant experience of developing and executing successful cross-channel, multi-product digital marketing plans within a fast moving and entrepreneurial environment
Strong Search, Affiliates and Display knowledge, operating at a senior level.
Proven ability to develop and lead high performing teams coupled with excellent communication skills
Demonstrable agency management skills
Experience of managing £multi-million budgets
Experienced in a wide range of Ad Technology platforms, including DMP, Google Tech Stack (DBM, Adwords, GA360 Suite) etc
Strong stakeholder management, communication and influencing skills
Why choose us?
You might already know us - we're the ones with the Meerkats! Compare the Market has helped revolutionise the insurance market and have been growing rapidly since starting in 2006.Variety is the spice of life and we are inspired to experience different parts of the business via different projects, teams or products: there are no barriers! Everyone has a voice and everybody has the opportunity to make an impact that touches thousands of customers. Perhaps most importantly, you will have the chance to work with some outstanding people in a fun and thriving environment.
To learn more about what it’s like to work at comparethemarket visit
We grow because we are…
We are AMBITIOUS. We’re obsessed with delivering for our customers. We’re relentless in driving exceptional standards. We act boldly and take personal accountability.
We are CREATIVE. We think differently and disrupt markets to benefit consumers. We use technology to innovate. We try new things, fail fast and apply our learning's.
We are AUTHENTIC. We’re open, transparent and build trust. We challenge positively. We enjoy what we do and have fun doing it.
We are UNITED. We’re one BGL. We respect, encourage and care for each other. We work, grow and win together.