Career Progression at BGL Group
Katie Humphries, from our 2014 Marketing Graduate Programme, talks about her progression to Senior Manager at LesFurets.com based in our Paris office.
Tell us a little bit more about your time on the programme
I joined BGL Group as part of the 2014 cohort of the Graduate Marketing programme. During my 18 months on the scheme I completed rotations in comparethemarket.com, Frontline and LesFurets.com.
The Graduate programme gave me an invaluable experience with exposure to the variety of businesses BGL has to offer and the markets in which they operate.
What's been one of your favourite moments?
It's too tough to just pick one! Rather than a favourite project, what stood out for me most during the programme was the people you get to work with and learn from throughout the rotations. Everyone was always so friendly and willing to share their expertise, which is what really helps develop your understanding of the business as a graduate.
What’s life been like since you completed the scheme?
Time has really flown by. Upon finishing the programme I joined Frontline as a Senior Marketing Executive developing communications for our own insurance products.
Two months after joining Frontline I was offered an opportunity with LesFurets.com, a brand I had worked with during the Graduate Programme. In June 2016 I relocated to Paris joining the team as a Marketing Manager and in 2018 I was promoted to Senior Marketing Manager with responsibility for the Planning function. Planning is a broad function, but the team’s main areas are TV and paid search, management of the marketing budget, and performance analysis. We’re a three-person team, including a Marketing Graduate, and we work with a range of internal stakeholders and external agencies.
It’s been an incredible experience with LesFurets.com so far, getting to be part of a market-leading brand that is driving a shift in consumer behaviour in France. The pace of growth means you are constantly learning something new (and my French is coming along nicely too!)
If you could give any advice to someone starting out their post studies marketing career what would it be?
Be curious and use your initiative. Don’t learn about just your role, go out and talk to other Marketing functions and other departments to understand how everything fits together. In your role, asking questions is great but try and find the answer or think of a solution yourself first. You’ll gain a more in-depth understanding of your subject and develop your critical thinking skills as well.