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Press Release

JUNCTION SECURES NEW JOINT BUSINESS PARTNER

Auto Trader to further develop insurance services online

Immediate release: 21 February 2008

Tom White and Peter ThompsonJunction, the UK's leading affinity insurance provider and part of the BGL Group, today announced a new 'Joint Business Framework' (JBF) partnership with Auto Trader, the UK's no 1 motoring website and magazine.

Auto Trader originally began working with the BGL Group when it selected comparethemarket.com to provide price comparison site for AutoTrader.co.uk. This proved so successful, generating more than 90,000 quotes per month, that Auto Trader then selected Junction to launch its own brand insurance service, Auto Trader Insurance.

The new JBF business agreement sees both Auto Trader and Junction contribute to marketing spend for the insurance brand, and share the resulting profits. Junction will provide an Auto Trader-branded aggregator facility. In addition, Auto Trader's own insurance product will also be available on third party aggregator sites.

Auto Trader attracts over 8m unique visitors to its website per month* and 1.4m readers of its magazine*. Junction has enabled it to develop a bespoke insurance product to suit the specific needs of its customers. Because they are likely to be insuring a second-hand car, one element of the policy is a free 30-day mechanical breakdown warranty. (*Source: ABCe March 2007) (**Source: NRS, Feb 2007)

The simple, fast, quote engine, searches over 150 competitor prices and returns competitive quotes in less than 30 seconds. Insurers include Norwich Union, Zurich, HSBC and Axa.

Tom White, Head of Financial Services at Trader Media Group, said, "Junction has taken our consumer offering via the site to a whole new level. We wanted to expand beyond classified advertising and capitalise on our strong brand. Sales have been so successful that we want to develop further into price comparison sites - both via our own site and with our brand on the well-known aggregators. What we have found invaluable is Junction's understanding of the marketplace, its marketing expertise and its speed to launch our offer to customers. Its commitment to a Joint Business Framework seals Junction's confidence in our success."

Peter Thompson, Managing Director of Junction, said, "Auto Trader is a massive brand in the UK for people buying and selling their cars. There was a real opportunity to expand that brand into new areas, which is our speciality. We will work closely with Auto Trader to help them achieve their growth targets by providing Auto Trader customers with an easy to use service which offers both choice and value. We know that with the right marketing support this new approach will be a major generator of revenue, so to ensure the best possible success we invited Auto Trader to join us in a Joint Business Framework."

Now in the top 50 most visited sites in the UK, Auto Trader is a route to market for one quarter of the UK online adult population, with over 8 million users*, who each spends an average of 12 minutes on the site per visit. Auto Trader attracts a massive audience of car buyers looking to purchase cars across all segments and serves 525 million page impressions per month, with 77 million searches for cars. (*Source: ABCe March 2007, Comscore November 2007)

Auto Trader has positioned itself as the channel of choice for buying and selling a new and used vehicle, built on the combination of local targeting and comprehensive national coverage and can be accessed via its magazine, website and WAP components.