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Press Release

knowyourmoney.co.uk selects comparethemarket.com for motor insurance quotes

Immediate release: 13 September 2007

Leading price comparison site, comparethemarket.com today announced a new partnership with knowyourmoney.co.uk, a price comparison website offering help, guidance and news on a wide range of financial products.

Under the contract, comparethemarket.com provides the motor insurance quote service on the knowyourmoney.co.uk website. Visitors to the site who select 'compare car insurance' as their area of interest are taken to a page powered by comparethemarket.com. The site then searches more than 300 prices to find a range of suitable quotes.

A key advantage with comparethemarket.com is that consumers pay the price that they see. Some comparison sites make assumptions about the customer in order to keep prices low, while comparethemarket.com asks all the relevant questions up front to provide the required cover at the final price.

Kal Atwal, Managing Director of comparethemarket.com, said: "Consumers are rapidly learning that the simplest and most effective means of exploring their options on financial products is via an expert website like knowyourmoney.co.uk. The site is a trusted source of information about all kinds of products, from credit cards to insurance. That such a respected site has chosen comparethemarket.com to power its motor insurance comparison offer is a real accolade for our service. We look forward to helping many of knowyourmoney's visitors to find the perfect insurance quote."

Jason Tassie, Director of knowyourmoney.co.uk said: "We were looking for a partner who could provide a fast, comprehensive service that would give our users the right cover at the best possible price. comparethemarket.com leads the market thanks to its 'price you see is the price you pay' message, which is very important to the discerning users of our service. comparethemarket.com is a flexible and focused partner that has very quickly delivered exactly what we needed."

comparethemarket.com was launched in 2006 and covers products from an extensive range of the top motor insurance brands and insurers in the UK, including the Post Office, Norwich Union, M&S, Admiral and AXA.

The brand in June announced its sponsorship of Channel 4's Drama Season 2007/2008 and has also invested in a high profile TV advertising campaign.