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Kal Atwal Appointed Managing Director For comparethemarket.com
Immediate release: 27 July 2007
comparethemarket.com, the insurance price comparison site, has announced that Kal Atwal has been appointed to the role of managing director for the business.
Kal joined as a result of the acquisition of Bennetts by the BGL Group in 2001. Kal was responsible for the development of the brand's marketing strategy before being promoted to Managing Director in 2005. Bennetts is now the most dominant bike insurance brand in the UK both in terms of awareness and market share.
Matthew Donaldson, Group Director, BGL Group comments: "Following its launch last year, substantial investment has been made into comparethemarket.com. We plan to spend £65 million alone on marketing and website initiatives. Kal Atwal's marketing expertise will be critical to its success and she brings considerable general management skills which have been clearly demonstrated in her leadership of Bennetts over the last two years."
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