BGL Group News
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M&S Money and Junction win Insurance Times Award
Partnership receives national recognition for marketing excellence
Immediate release: 10 December 2007
M&S Money and its leading affinity partner Junction have won a prestigious prize as part of the Insurance Times Awards 2007.
The team celebrated at the glittering event at the Hilton Birmingham Metropole on Friday (December 7) after winning the award for "Intermediary Marketing Campaign of the Year".
Junction is the largest personal lines affinity insurance broker in the UK and manages more than one million policies for leading brands such as Post Office®, M&S Money, Debenhams, Bradford & Bingley and Auto Trader.
The award celebrated M&S Money's highly successful marketing strategy, launched in May 2007. M&S Money and Junction delivered an integrated marketing campaign which included a distinctive TV ad, effective direct response activity and an innovative on-line strategy.
Steve Price, Head of General Insurance at M&S Money, who accepted the award said: "This award is a tribute to the exceptional partnership we have with Junction. Only a completely integrated team with years of marketing experience could deliver such a thorough campaign, which delivered conclusive results and surpassed all targets. Thanks to Junction we have a very competitive car insurance product, and cutting-edge marketing that has enabled us to reach thousands of new customers."
More than 1,000 senior business decision-makers from insurance companies, large national and provincial brokerages and service suppliers to the market came together under one roof for the awards ceremony. A total of 28 categories celebrated the achievements of a fast-moving industry.
Junction's parent company, the BGL Group, is one of the largest personal lines insurance intermediaries in the UK. It sponsored the Industry Achiever Award which was won by Biba chairman Eric Galbraith.
