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comparethemarket.com selects zenithoptimedia for £20 million + marketing spend
Immediate release: 06 November 2007
Price comparison site comparethemarket.com today confirmed that it had completed its media agency review, selecting ZenithOptimedia as its preferred agency.
The pitch process, run with AAR, was completed in less than six weeks. The review was launched to enable comparethemarket.com to review its options for an investment of more than £20 million in the coming year.
Mark Vile, Marketing Director for comparethemarket.com, who led the process, said: "We operate in a hugely competitive marketplace, where the right marketing strategy is vital to success. comparethemarket.com is one of the original price comparison sites and is one of the key players in the market. There’s a huge opportunity for us, and we felt that ZenithOptimedia had the best vision and understanding of how to help us achieve our goals. We have already seen major growth over the last year, and we look forward to achieving even more with our ongoing marketing focus."
Gerry Boyle, CEO of ZenithOptimedia Group said "We're delighted that comparethemarket.com shared our vision for how media strategy could drive the business. We’re really looking forward to working with the team and VCCP in realizing the ambition."
comparethemarket.com’s marketing strategy is focused on consumer brand-building both online and offline. Since June 2007, the brand has sponsored Channel 4 Drama.
Prior to the pitch, comparethemarket.com had worked with Mediavest Manchester.
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