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Press Release

New meerkat TV advert set to launch

Immediate release: 22 April 2009

comparethemarket.com, is launching a brand new TV advert tomorrow (23 April) to celebrate the launch of comparethemeerkat.com's new 'high technology' computer server.

The advert features a new character, Sergei, who is Head of IT for comparethemeerkat.com. Appearing alongside site founder aristocratic Aleksandr Orlov, Sergei can be seen battling against the odds to get the server up and running, to handle all the mongooses that still clog up their website looking for comparethemarket.com!

At the same time comparethemeerkat.com has introduced a new range of downloads on its website including ringtones, voicemail messages, movies, songs and computer wallpapers featuring the face and voice of Aleksandr Orlov, founder of comparethemeerkat.com.

There is also a new 'meet team' section, where Aleksandr introduces us to some of his ancestors and also to Sergei, who we are told, used to be head of the principal design group for the Soviet Space Programme during the 1980s and personally designed the Mir(kat) Space Station.

And for meerkat fans everywhere there's also another 10 new meerkats to compare – Bagpipekat, Bellydancekat, Bikerkat, Golfkat, Jugglecat, Keytarkat, Mimekat, Rapkat, Slamkat (the wrestler) and paintball enthusiastic Splatkat – bringing the total number of meerkats that can be compared on the site to 30.

Mark Vile, Marketing Director for comparethemarket.com said: "We are delighted to welcome Sergei to our screens. Since the comparethemeerkat.com TV campaign launched in January 2009, visits to the comparethemarket.com website and insurance sales through the site have more than doubled. Not only that, Aleksandr has now acquired more than 360,000 friends on Facebook and 11,000 followers on social networking site Twitter, some of whom have now left testimonials on the meerkat site. Sergei definitely has a hard act to follow!"

For more information about Sergei, visit the new 'meet team' section on the www.comparethemeerkat.com website. You can also get a sneak preview of the new advert in the 'movies' section www.comparethemeerkat.com/my-movies

Stills from the new comparethemarket.com TV advert featuring Aleksandr (left) and Sergei (right)