comparethemarket.com launches third part of Aleksandr Orlov's family trilogy

Immediate release: 30 July 2010

comparethemarket.com is to release the third instalment of Aleksandr Orlov's 2010 trilogy of adverts on Sunday 1st August. The latest advert titled Streets of Ambitiousness follows two previous commercials Journey of Courageousness and Battle of Fearlessness which aired earlier this year. The new 'mini film' will conclude a three part Orlov family biopic which documents the humble origins of Aleksandr's successful meerkat comparison business, comparethemeerkat.com.

Set in early Russia, the 60 second advert stars a wealth of new characters as well as Aleksandr's regular companion, IT expert Sergei. Streets of Ambitiousness sees Aleksandr and Sergei recreate Papa Anton Orlov's first adventures in 19th century Moscow, from offering painted portraits of meerkats in a market to the opening of his first store, comparethemeerkat.shop.

The new advert is the latest offering from price comparison site comparethemarket.com and aims to continue to highlight the difference between Aleksandr Orlov's own website comparethemeerkat.com and comparethemarket.com.

Kal Atwal, Managing Director at comparethemarket.com said "This latest advert is the most exciting in the trilogy with a host of new characters being introduced. If fans were wondering how Aleksandr came to be the face of comparethemeerkat.com, the new advert will answer all their questions!"

Streets of Ambitiousness can be seen online at www.comparethemeerkat.com or on TV from Sunday 1st August.

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