comparethemarket.com adds further strength to panel

RAC, Bell, Alliance & Leicester and Auto Direct join the price comparison site

Immediate release: 03 November 2008

comparethemarket.com today announced that a further four insurance brands have gone live on the site, as part of its continuing drive to attract quality names and expand its appeal to consumers looking to save money on their insurance.

The new insurance brands are RAC, Bell (part of the Admiral Group), Alliance & Leicester and Auto Direct.

The new additions are part of an ongoing strategy to expand the breadth and diversity of comparethemarket.com. The site searches more than 400 prices to meet customers' needs, and secures exclusive offers not available via other comparison sites. Independent research has shown that the site can help 94 per cent of people save money on their insurance*.

Jeremy Moll, Commercial Director at comparethemarket.com, said: "We're pleased to welcome these new brands on board and are certain they will see strong returns from the site. We have made major commitments to further development of the comparethemarket.com brand and there are more consumers embracing the comparison site market all the time. There are massive opportunities for insurance brands here and comparethemarket.com is undeniably a cost-effective way to reach millions of customers."

comparethemarket.com is reaping the benefits of a major marketing campaign that includes sponsorship of Channel 4 drama, TV, radio and outdoor advertising.

* Based on online independent research by Consumer Intelligence during 01 June 2008 to 03 July 2008 which compared 44 direct motor insurance providers with comparethemarket.com

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