comparethemarket.com Appoints Louise Rogers As Marketing Manager

Immediate release: 01 December 2006

Peterborough - Louise Rogers has been appointed as Marketing Manager for comparethemarket.com – the online comparison site arm of the BGL Group.

Louise will be responsible for developing and delivering the strategic marketing plan, from launch, for comparethemarket.com. Her role will also encompass the development and roll-out of the newly designed comparethemarket.com website, along with formalising online relationship-marketing campaigns thorough customer contact and acquisition strategies, in order to meet core volume and profit targets.

Prior to joining BGL Group, Louise was Direct Marketing Development Manager at Thomas Cook Signature.

Jeremy Moll, Managing Director, comparethemarket.com said: "comparethemarket.com has been developed with marketing at the core of our strategy, and I am pleased to announce Louise’s appointment. Louise brings with her a wealth of customer and acquisition marketing expertise along with in-depth knowledge of direct distribution strategies."

comparethemarket.com launched in early August 2006. Following a six-month trial the business has achieved over 600,000 quotes and two major Internet affinity partnerships; AutoTrader, the UK’s number one destination for new and used cars and moneysavingexpert.com.

For more information visit www.comparethemarket.com

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