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Press Release

BGL Group Moves into New Personal Lines

Personal Accident/Accidental Death Benefit products launched for customers

Immediate release: 18 May 2009

The BGL Group today announced that it is has expanded beyond motor and home insurance with the launch of its Personal Accident Cover product.

Developed in partnership with Avon Insurance, the new product will be offered to new and existing customers across all BGL Group brands, including BUDGET, ibuyeco, QuoteMart and Dial Direct. The Group also anticipates the partner brands of affinity arm Junction will offer the product to their customers in the coming months.

Personal Accident Cover offers accidental death cover worth up to £15,000, cover for disablement of up to £100,000 and hospital stays up to £13,500 and cover is provided free for six months with all new insurance policies and costs just £4 per month thereafter. The product offers guaranteed acceptance to anyone aged 18-69 with no need for medical screening. It is offered to home, motor and commercial vehicle customers after the purchase of their core product.

Andy Bord, Director of BGL Group's own insurance brands, said: "This is an important step in offering our customers affordable products beyond our traditional business of motor and home insurance. The product is relevant and valuable to many of our customers. Avon Insurance is a major player in this area and has been highly supportive in the training of our sales people. Our sales expertise is a crucial element in the success of these products."

Julian Skelton, Managing Director – Avon Insurance plc, said: "The BGL Group is behind some major brands in motor and home insurance. With more than two million policyholders it's a significant player in personal lines, and continues to grow at a rapid pace. There are very exciting prospects for our partnership with the Group in this new area."