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Andy Bord appointed managing director of BGL Group 'own brands'
Immediate release: 14 January 2010
The BGL Group today announced that Andy Bord is to take on a new role as Managing Director for Frontline, incorporating the Group's own brands. Andy's new role will see him join the BGL Group Executive.
Andy joined the BGL Group eighteen months ago as Director for Budget & Dial Direct. His previous position was Head of Mobile Convergence at Vodafone. His experience in leading business transformation, particularly through prioritisation, strategic insight and commercial understanding have played a vital role in shaping the future of the BGL Group's own brands.
BGL Group Director, Matthew Donaldson, said: "Andy has used his substantial talent and operational acumen to drive success for our brands within today's fast-changing and competitive environment. As a result we are well positioned for future growth and sustained profitability going forward. We welcome him to the Group's Executive team. We're sure his experience will be of great value in the future of our business."
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