Eco-campaigner and model Laura Bailey launches ibuyeco, the 'greener' car insurance

Immediate release: 05 June 2007

To coincide with World Environment Day, model and green campaigner, Laura Bailey, is helping to launch ibuyeco, the new eco-friendly car insurance scheme which enables people to make a practical contribution to help tackle global climate change. The launch is taking place in the heart of south west London; the home of the infamous 'Chelsea Tractor' and a symbol of the environmental problems caused by UK school runs.

Despite increasing environmental concerns, it is estimated that the UK school run contributes over two million tonnes of CO2 per year* (more than the annual emissions of the Bahamas!) However, with ibuyeco, drivers can now use part of their insurance to counter the damage done by their cars to the environment by offsetting all of their CO2 emissions for the duration of their policy.

One of the first schemes of its kind in the UK, ibuyeco is a competitively priced insurance offering inclusive of the carbon offsetting fee. A small additional amount is added to customers' insurance cost to counter the damage done by driving a car. This is calculated based on the type of vehicle and the estimated mileage details provided by customers. Emissions are calculated using guidelines from several key groups and bodies, including DEFRA (Department for Environment, Food and Rural Affairs). Despite the addition, ibueyco compares well against other insurance products on the market and research** has shown that consumers can actually save money with the scheme, compared to other brands; up to £175.88!

The additional amount contributes towards the funding of specific projects via The CarbonNeutral Company (TCNC), one of the world’s leading full service carbon management businesses. The projects fall into different categories, including energy efficiency, reforestation and renewable energy, and are based both home and abroad.

* 'No More School Run', The Sutton Trust, 2005
**Based on independent online research by Consumer Intelligence during 1st April 2007 to 30th April 2007. 10% of consumers achieve this saving with ibuyeco Motor Insurance

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