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Auto Trader Selects Junction As Affinity Partner For Insurance Offering
Immediate release: 12 April 2007
Auto Trader, the market leader in the UK's automotive classified market with its website and magazine has selected Junction, the UK's leading affinity insurance provider and part of the BGL Group, as its insurance partner following the launch of its own brand insurance service, Auto Trader Insurance.
The move follows a highly successful pilot with Budget's insurance aggregator website comparethemarket, which generated over 90,000 quotes a month.
Auto Trader attracts over 6.8m unique visitors to its website per month1 and 1.62m readers of its magazine2. It plans to write 30,000 car insurance policies by the end of July 2007.
Auto Trader Insurance has been developed following the close working relationship established with Junction and is tailored to meet the needs of Auto Trader’s customers including free 30 day mechanical breakdown warranty.
The simple, fast, quote engine, searches over 30 car insurance schemes in less than four minutes to find a competitive quote. Panel members include Norwich Union, Zurich, HSBC and Axa.
Jason Biffin, e-Commerce Director, Trader Media Group said, "Our successful existing relationship with comparethemarket made Junction a natural choice as a partner for launching our own branded proposition."
"The development of Auto Trader Insurance is a key element of Trader Media Group’s strategy to expand beyond core classified advertising. We are confident that Junction's experience and expertise in the car insurance market will enable us to build a successful insurance brand."
Phil Zeidler, Managing Director, Junction, said, “Auto Trader is a massive brand in the UK, trusted by millions of people buying and selling their cars. Junction’s appointment to provide their motor insurance offering is further evidence of our strength in developing tailored solutions for our partners.
“We will work closely with Auto Trader to help them achieve their growth targets by providing Auto Trader customers with an easy to use service which offers both choice and value.”
Auto Trader has a 37% share3 of visits to classified websites and has over 430,000 classified vehicles for sale at any one time.
Auto Trader has positioned itself as the channel of choice for buying and selling a new and used vehicle, built on the combination of local targeting and comprehensive national coverage and can be accessed via its magazine, website and WAP components.
1 Source: ABCe January 2007
2 Source: NRS July 2005 – June 2006
3 Source: Hitwise January 2007
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